Search Engine Optimization
In order to answer the question “Do I need Search Engine Optimization?” you need to understand what SEO is. You can easily determine the answer by asking a few questions.
Do you have a web site for your product or service?
- If the answer is no, do you plan to create one?
- If the answer is yes, does it really accomplish your needs?
What is the purpose of the web site?
- Is it to attract internet customers or clients?
- Could you reach those customers or clients through other advertising?
- Does word of mouth selling really attract new customers/clients any more?
- Could potential customers/clients find you by searching the internet?
If you have a web site, using one of the search engines (Google, MSN, Yahoo, etc.), you search for your product or service. If for example, you are an attorney and you offer criminal defense services, search for criminal defense lawyers and look at the results that you get. If you come up on the first page and are within 3 or 4 from the top, people can find you. If you are not, you need SEO to improve the results.
If you do not have a web site and are planning to have one, use an SEO specialist to help your web designer build the site to get you the results that you need.
YOUR WEB SITE IS A SALESPERSON. IF IT DOESN’T SELL FIRE IT.
Once you have optimized your web site and you get potential customers/clients to click on your web site, how easy is it for them to get the information that they are seeking? Your new customer/client may not be familiar with your terminology. Make it easy to understand the product or service. Be sure to capture the customer/client by offering them an easy way to communicate their name, phone number, email address or whatever so that you can follow up with their request. Make it easy for them to navigate through your site.
Tell the potential customer/client the information that will convince them to use your services or products, not necessarily what pleases you.
Your SEO should be familiar with good marketing techniques and use them in helping you design a web site that will get you new customers/clients. Some times a pretty web site doesn’t work as well as a simple site that is concise and to the point. Your SEO may try several approaches before a final design is used.
CALL (800) 752-2236 OR (704) 364-3505 and ask for a free meeting to discuss your needs with a Search Engine Optimization Specialist.